The business model behind Shotz Print Media was conceived a few years back when the founders felt that there was a gap between the service offered by the other printing companies and the retailing. The founders decided to go ahead and fill this gap and came up with the idea of an online store that would sell custom caps online. This was done so that they could make their product more accessible to people and also keep the cost low for customers. Shotz Print Media has come a long way since then. The company is now one of the most popular print shops in India.